Growth & Market Expansion
Cross-border growth, market entry, go-to-market strategy, and partnership building supported by market assessments and regulatory pathway insight.
What We Offer
Market Prioritisation & Assessment
Identify and reassess market attractiveness through commercial, competitive, and regulatory analysis.
Go-to-market & Growth Strategy
Define or refine positioning, route-to-market, partnership models, and scaling plans.
Cross-border Partnership Building
Identify, evaluate, and manage relationships with distributors, strategic partners, and key local stakeholders.
Regional Representation & Coordination
Serve as a senior regional representative for defined scopes, supporting leadership alignment, partner engagement, and execution across both new and established regional operations.
Why Clients Engaging Us
'We see growth opportunities in Europe or Asia, but we need a realistic view of which markets and pathways actually make sense.'
'Market entry looks attractive on paper, yet local commercial, regulatory, and partnership realities are harder to judge from headquarters.'
'We need help identifying and engaging the right partners, and understanding how decisions are really made locally.'
'We want experienced, hands-on support to move from strategy to execution without building a full local organisation too early.'
Why You Can Trust Us
Our team brings decades of hands-on experience supporting life science companies expanding between Europe and Asia, across both initial market entry and the scaling of established regional operations.
- Led and supported EU–Asia cross-border market entries across BioTech, MedTech, and Pharma
- Worked directly with leadership teams on go-to-market strategy, succeeded with both green field and partner-driven approaches
- Navigated commercial and regulatory requirements across major Asian markets, including approvals for Class I, II, and III medical products
- Acted as a senior regional commercial leader between headquarters and local partners
